Rocío Robinson, University of St. Gallen (HSG)

    About Rocío

    Rocío is a PhD student in the Organization Studies and Cultural Theory (DOK) programme at the University of St. Gallen in Switzerland. Her area of specialization isSwiss Multinationals in Latin America. She completed a BA in Political Science with a minor in Foreign Languages (French and Spanish) at Smith College in Massachusetts, and also studied International Relations at the Graduate Institute of International and Development Studies in Geneva. She earned an MSc in Comparative Politics at the London School of Economics with a thesis on managing volatile commodities in Chile and Venezuela. Additionally, Rocío has worked in New York City in different industries tied to the Latin American and Emerging markets, taught Spanish and French language and literature in a high school, and interned/worked in Sierra Leone for an NGO before working for UBS Wealth Management International in Zürich, Switzerland.



    PhD project

    Impacts of Swiss Multinational Corporate Social Responsibility Practices in the Stakeholder Communities of Latin America  


    Rocío’s doctoral thesis focuses on CSR, governance, sustainable development, Base of the Pyramid (BoP), and social innovation coming from emerging markets. Her thesis particularly addresses the research question: what impacts do Swiss multinational CSR practices have in the stakeholder communities of Brazil and Colombia, and what is the tangible value added by these firms? Also important is to what extent are Western-style CSR strategies effective in the Latin American markets and when do new initiatives require fresh practices, novel understandings, native solutions, and local innovation? To arrive at this juncture, the contributions of three of the largest Swiss Multinationals are closely examined to appraise MNCs’ social development initiatives and the value-creation which they potentially furnish to society. In sum, the implications of these results make a contribution to the better understanding of how CSR initiatives in Latin America are executed in practice, and the concrete benefits/drawbacks which they might offer.



    Prof. Dr. Yvette Sánchez, University of St. Gallen (HSG)